EA’s All-In Bet With Battlefield 6 Includes a Multi-Million Dollar Creator Campaign

Tom Henderson

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Insider Gaming has learned that EA will be spending a substantial amount of money with creators to help advertise Battlefield 6. According to sources with knowledge of EA’s plans, EA has been internally poaching content creators for the past month, as well as outsourcing its efforts to various agencies. For many creators, Battlefield 6’s reveal includes an all-expense-paid trip to Los Angeles (something not unheard of for such events), but also “substantial amounts of money”, said sources. In a package deal, creators have been offered funds to cover the Battlefield 6 reveal event, as well as being required to release […]

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